Moche Makeover

It was a special action designed for Moche within the “Festival Village” organized by Xtravel and taking place in Punta Umbría, Spain. During 6 days this festival encompasses about 10,000 students from North to South of the Country. The challenge was to communicate the Moche brand at the festival. Our team presented a 360º proposal focusing on brand activation.

From the briefing to the delivery of the project, The Rainbow was responsible for the following Moche actions at the festival:

Moche Hairstyle & Makeover

Participants of the event could make an extreme makeover in their image relying on renowned professionals in the world of Lisbon Fashion, and adopt a fashion and edgy look. The action included a make up professional who for 5 hours allowed the finalists of the event to change their look radically.

Moche Glow

Innovative action that made it possible to color objects and people without being detrimental to health, and that implemented colors glowed in the dark through black light bulbs. This allowed for a visual effect and unique moment.

Moche Cut it

Customization of t-shirts during the promotion action Moche “Mocharia” caravan complemented by a climbing wall and inflatable structures for customers’ enjoyment in the perimeter zone where the Action was taking place.

Moche Communication

Planning and execution of visibility materials for Moche’s communication in the Festival Village. Implementation of Moche messages through the festival venue in vinyl format in the areas of greater movement and visibility for the brand.

Moche Festival Village in numbers

12

Liters of ink

400

Moche Cut it Customers – Styling T-shirts per day

1000

Average Hairstyles done during the 6 days

3000

customers daily average of customers who were in the stock during the 6 days

10000

Attendees as Festival village